Jeff Grimsled

Today we mourn the passing of our friend and co-worker, Jeff Grimsled. Jeff was a key figure at our La Crosse location, an expert in the battery business and a big part of our Northern Battery family. Jeff’s positive attitude, professionalism and dedication was second to none. He will be greatly missed. Our deepest condolences go out to Jeff’s family.

The Yellowstone Trail

Did you know the Yellowstone Trail was the first transcontinental automobile highway in the United States through the northern tier of states from Washington to Massachusetts? Conceived in 1912 it was one of the first signs that the automobile was here to stay. We support the Yellowstone Trail Association’s efforts to preserve the rich history of the Trail. Check out their newsletter and other resources at


Discover Batteries Just Added To Our Lineup

We’re pleased to announce the addition of Discover batteries to the Northern Battery lineup. Discover works with world leading manufacturers and users of Motive Equipment, Stationary Power and Renewable Energy Systems to supply advances in battery technology. Discover’s inventiveness and ingenuity are stimulated by the demands of competing in an ever more productive, more competitive, lower-carbon, greener economy. We’re excited to partner with this excellent company!


It’s The Big One!

Well, the wait is nearly over. To say we’re excited about the Bassmaster Elite Series wrapping up the 2016 season in our home town of La Crosse, WI this week would be an understatement. We’re pumped to see the pros in action! Check out some pre-tournament chatter here. Shot 2016-09-06 at 8.52.01 AM

Odyssey Battery Visits Jay’s Garage

Bruce Essig from Odyssey Batteries stops by Jay Leno’s garage to show the many features and benefits of Odyssey’s dry dell battery product line. It’s pretty cool. Check it out here.


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OPTIMA-Sponsored Edwin Evers Helps Vets

We’ll be watching on 8/15 to catch the livestream of the Healing Heroes In Action Tour. Our favorite OPTIMA-sponsored angler, Edwin Evers will join three vets to take on challengers in a friendly head-to-head fishing competition to raise funds for our nation’s best and bravest. Tune in to on 8/15/16 from 9AM to noon, CT.


Bassmasters Are Coming To La Crosse

Mark your calendar and get ready for fishing at its finest as Optima-powered Edwin Evers and the rest of the Bassmasters get set to slay bass on the Mississippi River in La Crosse, Wi. If you’d like more info on the big event check out pelican-pro-edwin-evers-bass-winner-talala-1

Johnson Controls To Invest $245 Million in AGM

Today’s vehicles have up to 50 computers and 150 electrified devices working together to get you where you need to go, including navigation systems, power doors and windows, heated seats and other safety features. These changes over the past 20 years have automakers and consumers looking to Absorbent Glass Mat (AGM) batteries to meet increasing power needs for vehicle functionality. To meet this growing demand Johnson Controls, the world’s largest manufacturer of AGM batteries, announced it is investing $245 million between 2016 and 2020 to double AGM production capacity in North America. “Due to increasing power needs for vehicle accessories and safety functions, along with changing environmental standards, automotive batteries play an increasingly important role in today’s vehicles,” said Joe Walicki, president, Johnson Controls Power Solutions. Read the whole story here OR visit JCI’s website.


Major League Fishing Mississippi Style

Another big weekend in the professional bass fishing world. This time the action is happening right in our own back yard, so to speak, as the competition takes place on the mighty Mississippi close to Northern Battery’s corporate HQ in LaCrosse, WI. Tune in this weekend and check out all the action. Details here…
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Evers Wins! We’re Charged Up For Spring!

Well, we couldn’t be happier for our favorite angler, the Optima-powered Edwin Evers. His season is off to a great start with a win at the Bassmaster Classic. Enjoy this great shot of Edwin and his family celebrating the recent victory. Lots of us are itching to get boats and bait in the water – it’s a good time to check your power supplies. We’ve got the best marine battery solutions in the business. Check us out at or get a look at what’s new with the Optima line at