Redemption – Optima Battery Style. Featuring Edwin Evers.

The old adage “if at first you don’t succeed, try, try again” certainly applies to Optima Battery’s favorite angler, Edwin Evers. Check out this great video of Edwin’s journey to the top of the Bassmaster Elite. Enjoy!

Gridtential Secures Funding For Breakthrough Technology

Gridtential Inc., an innovator in low-cost, high-performance energy storage technologies, today announced it has completed a $6 million fundraise with strategic investors from some of the world’s largest battery suppliers and distributors to further develop its Silicon Joule™ technology. Gridtential’s Silicon Joule™ technology is a novel breakthrough that replaces the lead grid inside a traditional lead battery with a plated silicon wafer similar to a solar cell. This approach translates to performance levels that match or exceed lithium-ion battery performance in many high power, medium energy and deep cycling applications, with significant cost, safety and recycling advantages. Read more here –

US Battery Goes Solar In Nigeria

Our friends at US Battery are providing battery storage solutions for solar companies all around the world. Here’s a project recently completed by AWPS Renewable Energy in Nigeria using the US Battery 2000 series. Great work! Check it out–


550 Miles Per Hour?

Check out this video. Marlow Treit and his team believe they’re building the car that will shatter the land speed record for a piston-engine, wheel-driven vehicle. They’re aiming for 550 mph and this 5000 hp, twin engine rocket on wheels might be just the ticket. Optima batteries provide critical power to the car’s complex systems. The attempt to set a world record is planned for 2018 in Australia. Good luck, Marlow and company!


Jeff Grimsled

Today we mourn the passing of our friend and co-worker, Jeff Grimsled. Jeff was a key figure at our La Crosse location, an expert in the battery business and a big part of our Northern Battery family. Jeff’s positive attitude, professionalism and dedication was second to none. He will be greatly missed. Our deepest condolences go out to Jeff’s family.

The Yellowstone Trail

Did you know the Yellowstone Trail was the first transcontinental automobile highway in the United States through the northern tier of states from Washington to Massachusetts? Conceived in 1912 it was one of the first signs that the automobile was here to stay. We support the Yellowstone Trail Association’s efforts to preserve the rich history of the Trail. Check out their newsletter and other resources at


Discover Batteries Just Added To Our Lineup

We’re pleased to announce the addition of Discover batteries to the Northern Battery lineup. Discover works with world leading manufacturers and users of Motive Equipment, Stationary Power and Renewable Energy Systems to supply advances in battery technology. Discover’s inventiveness and ingenuity are stimulated by the demands of competing in an ever more productive, more competitive, lower-carbon, greener economy. We’re excited to partner with this excellent company!


It’s The Big One!

Well, the wait is nearly over. To say we’re excited about the Bassmaster Elite Series wrapping up the 2016 season in our home town of La Crosse, WI this week would be an understatement. We’re pumped to see the pros in action! Check out some pre-tournament chatter here. Shot 2016-09-06 at 8.52.01 AM

Odyssey Battery Visits Jay’s Garage

Bruce Essig from Odyssey Batteries stops by Jay Leno’s garage to show the many features and benefits of Odyssey’s dry dell battery product line. It’s pretty cool. Check it out here.


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OPTIMA-Sponsored Edwin Evers Helps Vets

We’ll be watching on 8/15 to catch the livestream of the Healing Heroes In Action Tour. Our favorite OPTIMA-sponsored angler, Edwin Evers will join three vets to take on challengers in a friendly head-to-head fishing competition to raise funds for our nation’s best and bravest. Tune in to on 8/15/16 from 9AM to noon, CT.