OPTIMA Batteries Sponsors FLW Pro Fishing Tournament in La Crosse

OPTIMA Batteries Sponsors Fishing TournamentOPTIMA® Batteries is a major sponsor of the Tackle Warehouse Pro Circuit Fishing Tournament being held in La Crosse, WI July 29 – August 1, 2020. We’re excited to sell OPTIMA batteries and see them support a national event so close to our Northern Battery home here in La Crosse, WI. 

Interested in learning more about the tournament or checking out the event? Visit the event website here.The tournament will be held on the Mississippi River and is hosted by La Crosse County Convention and Visitors Bureau.

OPTIMA Batteries provide high performance batteries for cars, trucks, racing, marine, commercial and military uses.

Find Fishing Tournament Info

Moment to Remember

Steve Collins


We regret to inform you that a cherished member of our team, Steve Collins, recently passed away in an automobile accident. Steve was Northern Battery’s Director of Specialty Batteries. He’ll be deeply missed by the Northern Battery team.

We send condolences to Steve’s family and friends. Celebration of Life and visitation information can be found here.

Thank you for sharing your thoughts and concerns through this difficult loss.

2018 OPTIMA Search For The Ultimate Street Car UPDATE

Speaking of exciting…OPTIMA just announced the schedule for the 2018 OPTIMA Search For The Ultimate Street Car competition. Is there an event near you? Check out all the details at https://www.optimabatteries.com/en-us/experience/2017/11/2018-optima-search-ultimate-street-car-tentative-schedule

Battery Industry Nearly Perfect On Lead Recycling.

A BCI (Battery Council International) report shows the battery industry recycled 99.3% of all available battery lead between 2012 and 2016. That’s over 12 billion lbs. of lead! We’re proud to be part of an industry that’s making an positive environmental impact. Read the full report here. http://c.ymcdn.com/sites/batterycouncil.org/resource/resmgr/docs/BCI_201212-17_RecyclingRate_.pdf

Taking A Moment To Remember

It’s been a year since our good friend and long-time Northern Battery employee Jeff Grimsled passed away. Thinking of Jeff’s family today. Jeff was our resident battery guru and a genuinely fine person. He’s deeply missed.

100 Year Old Oakland Gets A Northern Battery Boost

Here’s Todd from our Fond Du Lac store installing a battery in a 100 year old Oakland as it makes its way across Wisconsin on the Yellowstone trail. Read more about the big adventure here. http://www.oldcarsweekly.com/blogs/tales-yellowstone-trail-day-6

100 Year-Old Oakland Hits The Road

This Oakland is 100 years old. What better way to celebrate than a road trip across Wisconsin’s Yellowstone Trail? Northern Battery was happy to help sponsor this unique excursion. Congrats to John Grunnell and his team. Read about the adventure at http://www.oldcarsweekly.com/blogs/tales-yellowstone-trail-day-6

Check Out OPTIMA’s 2017 Search For The Ultimate Street Car!

Check out some amazing street cars competing for this year’s crown. Just one qualifying event remains in OPTIMA’s 2017 Search for the Ultimate Street Car Series. Once that concludes, all the qualifiers will head to Las Vegas for the SEMA Show and the 2017 OPTIMA Ultimate Street Car Invitational.


Redemption – Optima Battery Style. Featuring Edwin Evers.

The old adage “if at first you don’t succeed, try, try again” certainly applies to Optima Battery’s favorite angler, Edwin Evers. Check out this great video of Edwin’s journey to the top of the Bassmaster Elite. Enjoy!



Gridtential Secures Funding For Breakthrough Technology

Gridtential Inc., an innovator in low-cost, high-performance energy storage technologies, today announced it has completed a $6 million fundraise with strategic investors from some of the world’s largest battery suppliers and distributors to further develop its Silicon Joule™ technology. Gridtential’s Silicon Joule™ technology is a novel breakthrough that replaces the lead grid inside a traditional lead battery with a plated silicon wafer similar to a solar cell. This approach translates to performance levels that match or exceed lithium-ion battery performance in many high power, medium energy and deep cycling applications, with significant cost, safety and recycling advantages. Read more here – http://www.gridtential.com/gridtential-secures-6-million-from-battery-industry-strategics-east-penn-manufacturing-crown-battery-manufacturing-leoch-international-and-power-sonic-inc/