OPTIMA Batteries Sponsors FLW Pro Fishing Tournament in La Crosse

OPTIMA Batteries Sponsors Fishing TournamentOPTIMA® Batteries is a major sponsor of the Tackle Warehouse Pro Circuit Fishing Tournament being held in La Crosse, WI July 29 – August 1, 2020. We’re excited to sell OPTIMA batteries and see them support a national event so close to our Northern Battery home here in La Crosse, WI. 

Interested in learning more about the tournament or checking out the event? Visit the event website here.The tournament will be held on the Mississippi River and is hosted by La Crosse County Convention and Visitors Bureau.

OPTIMA Batteries provide high performance batteries for cars, trucks, racing, marine, commercial and military uses.

Find Fishing Tournament Info

Moment to Remember

Steve Collins


We regret to inform you that a cherished member of our team, Steve Collins, recently passed away in an automobile accident. Steve was Northern Battery’s Director of Specialty Batteries. He’ll be deeply missed by the Northern Battery team.

We send condolences to Steve’s family and friends. Celebration of Life and visitation information can be found here.

Thank you for sharing your thoughts and concerns through this difficult loss.