2018 OPTIMA Search For The Ultimate Street Car UPDATE

Speaking of exciting…OPTIMA just announced the schedule for the 2018 OPTIMA Search For The Ultimate Street Car competition. Is there an event near you? Check out all the details at https://www.optimabatteries.com/en-us/experience/2017/11/2018-optima-search-ultimate-street-car-tentative-schedule

Battery Industry Nearly Perfect On Lead Recycling.

A BCI (Battery Council International) report shows the battery industry recycled 99.3% of all available battery lead between 2012 and 2016. That’s over 12 billion lbs. of lead! We’re proud to be part of an industry that’s making an positive environmental impact. Read the full report here. http://c.ymcdn.com/sites/batterycouncil.org/resource/resmgr/docs/BCI_201212-17_RecyclingRate_.pdf

Taking A Moment To Remember

It’s been a year since our good friend and long-time Northern Battery employee Jeff Grimsled passed away. Thinking of Jeff’s family today. Jeff was our resident battery guru and a genuinely fine person. He’s deeply missed.

100 Year Old Oakland Gets A Northern Battery Boost

Here’s Todd from our Fond Du Lac store installing a battery in a 100 year old Oakland as it makes its way across Wisconsin on the Yellowstone trail. Read more about the big adventure here. http://www.oldcarsweekly.com/blogs/tales-yellowstone-trail-day-6

100 Year-Old Oakland Hits The Road

This Oakland is 100 years old. What better way to celebrate than a road trip across Wisconsin’s Yellowstone Trail? Northern Battery was happy to help sponsor this unique excursion. Congrats to John Grunnell and his team. Read about the adventure at http://www.oldcarsweekly.com/blogs/tales-yellowstone-trail-day-6

Check Out OPTIMA’s 2017 Search For The Ultimate Street Car!

Check out some amazing street cars competing for this year’s crown. Just one qualifying event remains in OPTIMA’s 2017 Search for the Ultimate Street Car Series. Once that concludes, all the qualifiers will head to Las Vegas for the SEMA Show and the 2017 OPTIMA Ultimate Street Car Invitational.


Redemption – Optima Battery Style. Featuring Edwin Evers.

The old adage “if at first you don’t succeed, try, try again” certainly applies to Optima Battery’s favorite angler, Edwin Evers. Check out this great video of Edwin’s journey to the top of the Bassmaster Elite. Enjoy!



Gridtential Secures Funding For Breakthrough Technology

Gridtential Inc., an innovator in low-cost, high-performance energy storage technologies, today announced it has completed a $6 million fundraise with strategic investors from some of the world’s largest battery suppliers and distributors to further develop its Silicon Joule™ technology. Gridtential’s Silicon Joule™ technology is a novel breakthrough that replaces the lead grid inside a traditional lead battery with a plated silicon wafer similar to a solar cell. This approach translates to performance levels that match or exceed lithium-ion battery performance in many high power, medium energy and deep cycling applications, with significant cost, safety and recycling advantages. Read more here – http://www.gridtential.com/gridtential-secures-6-million-from-battery-industry-strategics-east-penn-manufacturing-crown-battery-manufacturing-leoch-international-and-power-sonic-inc/

US Battery Goes Solar In Nigeria

Our friends at US Battery are providing battery storage solutions for solar companies all around the world. Here’s a project recently completed by AWPS Renewable Energy in Nigeria using the US Battery 2000 series. Great work! Check it out–  https://www.facebook.com/USBatteryMfg/posts/678215099011274


550 Miles Per Hour?

Check out this video. Marlow Treit and his team believe they’re building the car that will shatter the land speed record for a piston-engine, wheel-driven vehicle. They’re aiming for 550 mph and this 5000 hp, twin engine rocket on wheels might be just the ticket. Optima batteries provide critical power to the car’s complex systems. The attempt to set a world record is planned for 2018 in Australia. Good luck, Marlow and company!