The Bassmaster Elite series Mississippi River Rumble is on! Our favorite Optima Battery – sponsored angler, Edwin Evers (pictured) is in the field and raring to go. Bring the family for some fantastic fishin’ fun! The event starts today and events include:

  • Daily Launches at 6:20 a.m. CT
  • Daily weigh-ins at 3:15 p.m. CT
  • On the water demos featuring: Experience Mercury ProXS Demo Tour, Nitro Boats Demo Tour, Skeeter Performance Boats Demo Tour, 2013 Triton Demo Tour, Yamaha’s 2013 Discover VMAX SHO Demo Tour
  • Buy official Bassmaster Elite Series merchandise at the B.A.S.S. booth (Sat. & Sun.)
  • Hooked Up! from Toyota Hooked Up! Stage (Sat. & Sun.)
  • Family-friendly expo with B.A.S.S. sponsor interactive displays on Saturday and Sunday
  • Visit the membership booth for opportunities to join B.A.S.S.
  • Visit the Berkley booth for your chance to win a new boat!
  • Casting competition and demos presented by Shimano
  • See the one-of-a-kind Toyota Torque Pull

For more info check out

NB Is Now Open 24/7

Great news! We’ve added online shopping and ordering to our site. Find exactly the right product for your application. It’s fast and easy. Check it out and let us know what you think.

Optima’s Edwin Evers Wins At Alabama

Optima’s Edwin Evers hoisted the eighth trophy of his Bassmaster career and claimed his second regular-season Elite Series win at the Alabama River Charge. Evers response, “I’m so happy. I can’t believe it.” Read the whole story at and learn more about Optima’s favorite bass fisherman at!/optimabatteries?hc_location=stream 

More on Edwin at

See Evers in action at the Alabama River Charge on ESPN2, June 2 from 8-9 a.m. ET on The Bassmasters TV show.

Congrats Edwin! We’re looking forward to seeing you work your magic at the Mississippi Rumble in La Crosse on June 20th.

Is Your Ride The “ULTIMATE”?

OPTIMA® Batteries just announced the first nine approved qualifying events for the 6th annual running of the OPTIMA® Ultimate Street Car Invitational. Check out all the details here.

Odyssey Powers Bigfoot!

Iconic monster truck Bigfoot rolls out an electric version powered by Odyssey Batteries.

Big, bad and all electric. Bigfoot powered by Odyssey.

It’s got more than enough juice to do the job and it’s so quiet you can hear the metal crunching. We’ll be looking for the remote controlled version soon!

Optima Introduces New Site

  • Optima Batteries, one of Northern Battery’s premier manufacturers, has just launched a completely re-vamped web site. New site features include:
    · Bold, contemporary, rugged look and feel to reflect the new OPTIMA brand visual identity
    · Improved navigation and functionality enables users to find information quickly and easily
    · Enhanced shopping experience
    · New platform designed to enable ongoing updates and deliver fresh, relevant content
    · All social experiences merged into one site (Power Pack Nation, OPTIMA Invitational, etc)
    · Targeted content for both OPTIMA consumers and business customers
    · Optimized to ensure top placement on search engines
    · User tracking to enable personalized content.
  • Check out the Optima’s new look and added features at

Bassmaster Elite Series Back in La Crosse for 2013!!!!!!!

ELITE NO. 6 Mississippi River Rumble (June 20-23, 2013)

 La Crosse, Wis.

Be there!!!!!